Post #5 Splashcast your Library Network

After thinking some about Ning, and how your library can have its own social network that it controls, I wondered what else was out there that could be used to make the Library more relevant to users and meet them where they are. MySpace, Facebook, Friendster: Parents may hate these social networking sites (and try banning them from the library and schools) without understanding what they are, who uses them, and what they really do. The fact is, these are great tools to get back the “lost generation” and keep the tweeners interested in all things Library.

Most of us grew up on TV. My daughter is growing up with YouTube. Point is, it is all things media. And now along comes Splashcast, which lets the Library create its own broadcasting network via the web. Splashcast creates a streaming media channel, that can mix video, audio, music, images, text, powerpoint presentations or pdf.s.

The University of Illinois at Urbana-Champaign uses Splashcast to offer tutorials on how to use online databases, over its UIUC Digital Learning Channel. Carnegie Mellon University uses Splashcast to instruct students how to access the University’s online databases remotely, by creating a VPN, so students can get to what they need even when they are not directly connected to the University’s network.

The possibilities for making content available are endless. Videos of library events (story time can now be accessed from anywhere, anytime, time-shifted like Tivo); how to get a library card; or a virtual tour of the library come to mind. Add a tutorial on how to use Microsoft Word. Publicize a book club. Show your community why they should support an upcoming referendum. And if your library is in MySpace or Facebook, it can embed the channel right on your page. What better way to market to those the Library needs most.

Spashcast gives the Library the ability to brand itself any way it wants to, to as many audiences as it wants to, in any audio or video format it wants to. It allows the Library to be and stay relevant to every demographic group it serves. These great tools are now available, and are easy to use. What is stopping us?


~ by bassperr on November 9, 2007.

2 Responses to “Post #5 Splashcast your Library Network”

  1. I knew it would be a matter of time before someone put it all together! I agree it’s a good way to try and get the “lost” back.

  2. Somehow i missed the point. Probably lost in translation 🙂 Anyway … nice blog to visit.

    cheers, Afghan!!

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